Glitch art is a popular art style nowadays. As the name suggests, fault art pursues the unique aesthetic feeling brought by “fault”. Generally, glitch art is a concept of digital art, but various creative media are constantly grafting the concept of glitch art, bringing new effects.
Apple homepods advertising short film “welcome home” skillfully combines the concept of digital art such as “fault art”, but all of them are realized by real shooting of props. Giacomo Carmagnola, an Italian artist, is the pioneer of fault art creation. These strange image burrs always accompany his works, forming a kind of collapse aesthetic feeling and making people have a wonderful pleasure.