Marlboro is one of the most famous tobacco brands in the world and the representative brand of Philip Morris tobacco company. Marlboro’s sales have been rising all the way. The correct brand positioning and marketing strategy have made Marlboro dominate the world tobacco market so far.
Marlboro was born in the United States in 1924, when Marlboro was positioned as a mild female cigarette. In 1954, Marlboro changed its policy and used western cowboys as the image of Marlboro.