In the logo design, the vigorous “Pepsi” font is the visual center and the abstract geometric shape is the carrier to reflect the brand text and form a whole. Pepsi Cola is the symbol of Pepsi Cola. It brings people a positive and vigorous style and the belief of pursuing fashion, longing for infinity, and even breaking through desire.
For more than 100 years, PepsiCo has always maintained a young, energetic and bold attitude of breakthrough, and has become the choice of every generation of young people. In 2019, PepsiCo launched a new brand declaration – “for the love of it”, which is translated into Chinese as “love all”. After seven years, PepsiCo has renewed its brand proposition and released its personality and vitality with young people.